Merchandising and Licensing

When a sports property is hot everyone wants a piece of it. But how big a piece do they get, at what cost? How does the owner of that property maintain its reputation and integrity as well as drive profit from it? How does a company taking a licence make it work?

We advise both the owners of major sports properties across a number of major sports and those who turn those properties into the backbone of successful businesses on how to achieve the deals they want.

Our team members have acted for premier league football clubs, major governing bodies and sports participants, as well as companies looking to exploit licensed rights in deals of this kind over many years.

They have also published extensively in the leading sports law texts on this topic.

Contact Our Team

Our dedicated Office Support Team are always on hand to assist clients with any general aspects relating to FrontRow.

Tel: 0113 426 0001

Fax: 0113 298 7400